Blog
AI-powered ads management, MCP tooling, and what actually works in Facebook Ads.
April 13, 2026
What Is Ad-Level Attribution and Why Every Roofer Needs It
Most roofing companies can tell you their cost per lead. Almost none can tell you their cost per sale. Ad-level attribution fixes that — here's how it works.
April 10, 2026
How to Start Marketing Your Roofing Company with $10K/Month
A step-by-step playbook for roofing companies ready to invest $10K/month in marketing. What to set up first, what order to launch, and where to spend.
April 7, 2026
Top Marketing Mistakes Roofers Make (And Why They Keep Losing Money)
Most roofing companies make the same marketing mistakes over and over. Here are the 7 biggest ones — and what to do instead.
April 7, 2026
How to Manage Facebook Ads from Claude
Step-by-step guide to connecting your Facebook Ads account to Claude Code or Claude Desktop using the AdsPipe MCP server.
April 6, 2026
Best Marketing Approaches for Roofing Companies in 2026
An honest comparison of the marketing options available to roofing companies: shared lead platforms, Google Ads, Facebook Ads, multi-platform systems, and SEO.
April 3, 2026
Why Your Roofing Leads Aren't Converting (And How to Fix Each Stage)
Getting leads but not sales? The problem is in your pipeline. Here's how to diagnose whether the bottleneck is lead gen, appointments, sales, or follow-up.
March 31, 2026
Facebook Ads vs Google Ads for Roofers: Which One Wins?
Facebook creates demand. Google captures it. Here's what actually works for roofing companies — from an agency that runs millions across both platforms.
March 30, 2026
5 Reasons Your Roofing Ads Aren't Generating Sales (Not Leads — Sales)
Your agency says you're getting leads. But are you getting sales? Here are the 5 most common reasons roofing ad campaigns fail to produce revenue.
March 27, 2026
Best Lead Generation Strategies for Roofing Contractors in 2026
The lead generation strategies that actually work for roofing contractors in 2026 — from free foundations to paid ads to AI search optimization. No fluff, just what works.
March 24, 2026
How Much Should a Roofer Spend on Marketing?
Most roofers either spend nothing on marketing or burn cash with no tracking. Here's how to figure out the right budget for your roofing company — from startup to $10M+.
March 23, 2026
How Much Does Roofing Marketing Actually Cost in 2026?
A transparent breakdown of what roofing companies should expect to spend on advertising, what drives the cost, and how to evaluate ROI based on cost per sale — not cost per lead.
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